Leap of Scale

The Reminder Is the Standard

The lights went down for The Odyssey, and the whole row kept talking.

Sep 10 • Adia Sowho

10

8

1

August 2026

The Business of Seasons

At MTN, revenue softened every rainy season.

Aug 19 • Adia Sowho

20

8

1

July 2026

The Dead Still Decide

Path dependency, and the routes that outlived their reasons

Jul 29 • Adia Sowho

16

3

3

Precision is Empathy

“Empathy” is usually treated as something you say, but sometimes its something you build. It usually means: understand your customer’s feelings.

Jul 15 • Adia Sowho

14

2

4

Independence Changed Who Sat at the Checkpoint

There’s a version of history that goes like this: colonialism ended, and then the work of nation building began.

Jul 8 • Adia Sowho

15

1

The Fastest Way to Build Trust

It’s taken as given that trust must be built slowly, transaction by transaction, over years.

Jul 1 • Adia Sowho

11

1

1

June 2026

Scarcity Always Finds the Way Through

To earn revenue directly from YouTube, a channel needs four thousand watch hours and one thousand subscribers inside twelve months.

Jun 24 • Adia Sowho

13

4

When the Workaround Becomes the Process

Spend enough time inside a broken system and the breaks stop feeling like breaks.

Jun 17 • Adia Sowho

21

6

2

What Counts as Innovation

Some technologies announce their arrival with pomp and circumstance.

Jun 10 • Adia Sowho

15

3

Follow the Friction

The common pattern for creating a company is innovation. But we need to follow a different pattern in emergent markets - we need to follow the friction

Jun 3 • Adia Sowho

18

4

2

May 2026

Borrowed Language, Broken Strategy

Vocabulary carries its worldview within.

May 27 • Adia Sowho

14

2

1

If Delay Pays, Delay Persists

Some markets look broken from the outside and function perfectly well for the people inside them.

May 20 • Adia Sowho

27

4

2