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Price Sensitivity Is a Lazy Diagnosis
Why Misreading Constraint Leads to Missed Growth
May 10
•
Adia Sowho
24
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Price Sensitivity Is a Lazy Diagnosis
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7
April 2025
Gardens, Gravity, and Gods
An Operator's Notes on Corporate Culture
Apr 26
•
Adia Sowho
17
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Gardens, Gravity, and Gods
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4
Everyone Wants to Be an MVNO. Almost No One Should
Why Distribution Equity — Not Branding or Pricing — Decides Who Survives
Apr 19
•
Adia Sowho
28
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Everyone Wants to Be an MVNO. Almost No One Should
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12
When Markets Live in Parallel
Why Your Product Lives Two Lives in Emerging Markets
Apr 12
•
Adia Sowho
16
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When Markets Live in Parallel
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3
The Elastic Customer
Why Linear Marketing is a Struggle in Emerging Markets
Apr 5
•
Adia Sowho
37
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The Elastic Customer
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11
March 2025
When Competition Isn't What You Think
Five Forces That Matter More Than Your Competitors
Mar 29
•
Adia Sowho
34
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When Competition Isn't What You Think
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9
From Data to Decisions: Designing Metrics That Manage Teams
How to make the data do the work of scaling your business
Mar 22
•
Adia Sowho
18
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From Data to Decisions: Designing Metrics That Manage Teams
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7
Metrics are the 'new' Managers
How Metrics Drive Organizational Reflexes
Mar 1
•
Adia Sowho
47
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Metrics are the 'new' Managers
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13
February 2025
The Geography of Growth
A Fictional Tale of Two Fintech Success Stories
Feb 23
•
Adia Sowho
76
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The Geography of Growth
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13
Beyond the Billboard
When To Choose Distribution over Marketing
Feb 15
•
Adia Sowho
77
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Beyond the Billboard
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16
Lost in Market Translation
When Good Markets Reject Good Business Models
Feb 2
•
Adia Sowho
32
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Lost in Market Translation
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13
November 2024
The Language of Limitation
How Vocabulary Imprisons Emerging Markets
Nov 9, 2024
•
Adia Sowho
27
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The Language of Limitation
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14
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