Why subscribe?
Scaling a company is no small feat - especially in emerging markets. Whether you’re a startup founder trying to gain traction or a leader in a larger organization seeking relevance in the face of disruption, growth is the goal—and it’s never straightforward.
At Leap of Scale, we dive deep into what truly powers growth. Scaling isn’t just about the headline roles—the CEO, the product, or the marketing campaign. Just like a symphony, scaling a company involves countless “invisible” elements that come together to create something powerful. Process design, efficiency, culture, customer obsession—these are the unglamorous, often overlooked instruments that can make or break a business’s ability to grow sustainably.
I’m Adia, an operator with extensive experience spanning corporates to startups, emerging markets to developed ones, and engineering to business leadership. Throughout my career, I’ve navigated transitions in fast-changing environments and led growth initiatives that scale.
Leap of Scale brings you the lessons, strategies, and stories from my journey—so you don’t have to learn the hard way. We’ll explore the nuances of building a business at scale, managing transitions, and making the ‘unseen’ elements of business visible and actionable.
What You’ll Get
• Deep dives into business strategies that drive growth
• Insights on product, leadership, and culture—based on real-world experiences
• Actionable lessons on scaling from the invisible aspects that others miss
• Exclusive stories from my journey through different markets, industries, and roles
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Whether you’re a founder, a product leader, or a curious reader, Leap of Scale is your go-to resource for navigating the complex terrain of business growth.
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To your success,
Adia
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