This combined with the earlier distribution is availability thesis is creating a grand theory of African consumer marketing in my head. Stellar insights
This was excellent piece! Question for you! How much longer and costly do you think it is building that playbook for the elastic customer? Specifically implementing trust recapture mechanisms
Not much has to change....same resources are just applied differently. Check out the article on distribution equity called "Beyond the Billboard". If you're conscious that you need distribution equity alongside brand equity then you're ready for an elastic customer.
Interesting piece. Mastering these cycles vis a vis likely behaviors knowing how to engage and remain a partner in the adoption journey is the marker. Great job
This is a really great piece. Once you see the argument you can’t unsee it. I can imagine how frustrating this must be for entrepreneurs in a market like Nigeria but you have to optimise for the market you have not the one you want.
And building for a cyclical model of customer acquisition is the only choice you have. To paraphrase that famous movie quote - Always Be Acquiring!
I found this article to be insightful and relevant. As someone working for a multinational Big Tech company, managing businesses in emerging markets, I've encountered challenges in understanding why customers who initially showed strong interest in our solutions are not progressing at the expected pace. This piece provides clarity on this behavior and offers valuable strategies for operating in emerging markets, helping to mitigate potential issues.
Regarding the payment process, I would appreciate it if you could offer alternative payment options, such as paying with my account or in local currency (Naira). The current requirement for dollar payments may be a limitation for many users, and exploring more flexible payment options could enhance accessibility and user experience.
This is a well written piece. So relatable! 👏
This combined with the earlier distribution is availability thesis is creating a grand theory of African consumer marketing in my head. Stellar insights
Indeed....glad you've connected the dots! Thanks for reading.
This was excellent piece! Question for you! How much longer and costly do you think it is building that playbook for the elastic customer? Specifically implementing trust recapture mechanisms
Not much has to change....same resources are just applied differently. Check out the article on distribution equity called "Beyond the Billboard". If you're conscious that you need distribution equity alongside brand equity then you're ready for an elastic customer.
Interesting piece. Mastering these cycles vis a vis likely behaviors knowing how to engage and remain a partner in the adoption journey is the marker. Great job
Thanks!
This is a really great piece. Once you see the argument you can’t unsee it. I can imagine how frustrating this must be for entrepreneurs in a market like Nigeria but you have to optimise for the market you have not the one you want.
And building for a cyclical model of customer acquisition is the only choice you have. To paraphrase that famous movie quote - Always Be Acquiring!
High praise from someone who's writing I adore! Thank you!
I found this article to be insightful and relevant. As someone working for a multinational Big Tech company, managing businesses in emerging markets, I've encountered challenges in understanding why customers who initially showed strong interest in our solutions are not progressing at the expected pace. This piece provides clarity on this behavior and offers valuable strategies for operating in emerging markets, helping to mitigate potential issues.
Regarding the payment process, I would appreciate it if you could offer alternative payment options, such as paying with my account or in local currency (Naira). The current requirement for dollar payments may be a limitation for many users, and exploring more flexible payment options could enhance accessibility and user experience.
Sure. Check your DM!