The competition wasn’t the other ride hailing partners, it was the offline okada ! If you wanted to win you have to beat what the offline alternative is.
This is such an enlightening read and I love it so much because reinforced a few of my opinions about building in Nigeria and some of the most difficult lessons I learned in the startup game.
Yap. Reality wins all times. A 2 am incident hit that home for me. Too much in the bottle after miliki to work a phone l was in real despair on how to get home....complete with new catch.
The ramshackle taxi and man who appeared right then were angels
Sending this to all my founder friends, we all need to reassess our product deck.
This article is such a different way to think about competitors unlike what we have been taught.
Thank you Adia❤️
Plus kudos on the frequency.😉
Another banga 🔥 A common theme I see in your pieces is the need for contextual design. It’s 🔑
Re-imagining the competition helps us build differently as the risk evaluation& assessment will be a lot different
Yup.....those 2*2 slides in pitch decks need to change!
Very true at Safeboda I always told my team
The competition wasn’t the other ride hailing partners, it was the offline okada ! If you wanted to win you have to beat what the offline alternative is.
This is such an enlightening read and I love it so much because reinforced a few of my opinions about building in Nigeria and some of the most difficult lessons I learned in the startup game.
Thank you so much for fleshing this beautifully!
Yap. Reality wins all times. A 2 am incident hit that home for me. Too much in the bottle after miliki to work a phone l was in real despair on how to get home....complete with new catch.
The ramshackle taxi and man who appeared right then were angels
This is profound. I love your insights ma'am.
Amazing