A case for ditching third-party data for decision making
Thank you so much Adia. I’ve been thinking a lot about this regarding Brand and Comms. Measuring things like brand love, TOMA scores, message pull through rate, and even data storytelling for the business.
Absolutely, organizations must start leveraging their internal data available to gain a competitive edge. Very insightful
This is insightful!
Thank you so much for this, Adia!
You’re most welcome Oluwatobi. Thank you for reading!
Thank you so much Adia. I’ve been thinking a lot about this regarding Brand and Comms. Measuring things like brand love, TOMA scores, message pull through rate, and even data storytelling for the business.
Absolutely, organizations must start leveraging their internal data available to gain a competitive edge. Very insightful
This is insightful!
Thank you so much for this, Adia!
You’re most welcome Oluwatobi. Thank you for reading!